Valdis Barrett - UI/UX Designer

Agriculture Manufacturing ERP

Roles : Conceptual Design, Strategy, UI, UX

The Challenge

Agriculture, and it's by-products are the lifeblood of every nation in the world, as it feeds and nurtures us enabling human development. While being one of the most important industries, even after thousands of years, it's often overlooked by the disruptive entrepreneurs of today. Even though certain aspects of the industry, and those that service it are highly technological like automated tractors, or GMO crops, much of administration is still done inside of archaic systems. 

As globalised trade becomes the norm, farmers, and other related businesses find themselves in a position where they have to optimize their production or fall behind. The use of countless excel documents, large ERPs, paper files and legacy systems is making that transition really tricky and expensive. If we are to feed the next billion people, the organisations that provide our food must be at the forefront of technology. With a traditionally un-technical user demographic, any solution conceived would have to be seriously tuned to work out of the box, for just about any one.

The Solution

As one of the larger, more complex projects of my career, I was tasked to conceptualise, design and prototype a software solution that catered to this underserved market, helping them run their entire businesses within a single application, and doing so without the aid of long training sessions, or certifications to simply understand what they're looking at. The result was a highly functional, visually appealing interface that showed first time users just what they needed to see at a glance, while still enabling power users to get into the nitty gritty if needed. Dozens of primary screens, with many more auxiliary interfaces. Extensive user testing, and customer development lead to a product that worked well with it's intended user base, and can continue to grow due to it's modular foundation.

High Fidelity Mockups

Here are a couple of examples of screens from this "in progress" product that is constantly evolving and growing to solve the issues faced by humanity oldest and potentially most vital industry. Simplistic yet modern UI meant that little guess work has to be done, and doesn't require existing behaviours to be re-written. Table-based interfaces are not only highly functional, but are also very familiar to the user demographic.  


Using Format