With over 7000 acres of pristine nature, luxurious accommodation and enough sporting activities to satisfy a lifetime, how does one frame it all in just a dozen or so pages? I was brought on to find find an answer by designing and strategising a minimalist website that highlighted the beauty of the property, while maintaining a highly polished and elite image.
With the aid of beautiful photography and carefully selected typography, myself and the Dorback Estate management team were able to put together an online presence for the hunting estate that did it's natural abundance and vivid history justice.
Low Fidelity Mockups
The process for this design started with low fidelity mockups as the general structure of pages, and the flow between them was established with a visual sitemap. Going straight to low fidelity mockups also meant it was a lot easier for the client to understand what the elements on each page were, opposed to the complexity that comes with wireframes for those that aren't familiar with them.
High Fidelity Mockups
After much deliberation over page content and photography, the designs were finally implemented in full colour. Several noticeable differences between the low fidelity mockups and the implemented designs include a darker theme, use of a softer serif font and low saturation photography.
Almost every image of the website was purpose-shot, creating a one-of-a-kind viewing experience with close to no stock photography used anywhere on the site.
Wrapping Up & Final Thoughts
While this project started out simple in nature, it actually resulted in being one of my longest projects to date, due to the high profile nature of the property and complex content/photography requirements. Regardless, the outcome is an attractive online presence that tells the centuries long story of Dorback Estate.